The Soft White Sixties

The Wayfarer Presents

The Soft White Sixties

Heyrocco, Scott Ruth

Sat, November 4, 2017

Doors: 7:30 pm / Show: 8:15 pm

$10.00 - $12.00

This event is 21 and over

The Soft White Sixties
The Soft White Sixties
Five years together, and the members of The Soft White Sixties have rarely sat still. They’ve lived much of their life in a 15-passenger van, traversing the country, whipping up new riffs, new rhythms, new lyrics and then, almost immediately, breaking them out onstage. For these hard-working musicians, it was simply a way of life.

But the band needed to step back. “You don’t always need to be out there selling the song live,” lead singer and principal lyricist Octavio Genera says now. The Bay Area band, as he sees it, needed to exhale. The four musicians, who’d grown beyond close with one another since forming in 2010, owed it to themselves to give the new songs they were concocting their proper due.

“It was about giving these songs the attention they deserve,” Genera says of the band’s decision to hunker down in a one-bedroom house in East Nashville in the fall of 2014 to workshop what became their tightest, most sophisticated and melodic material to date. “Every little part of each song was really put under a microscope much more than we had in the past,” says guitarist and keyboard player Aaron Eisenberg, of constructing tracks armed with bluesy struts and squirms atop menacing guitar lines. “It was an exercise in patience for a lot of us sitting with parts for awhile and letting them settle,” Eisenberg adds. “You have to be able to step back and say, ‘Alright, cool there’s one idea. But is there a better one?’”

For the Sixties, who’d released their debut full-length album, Get Right in 2014, capturing a certain vibe and a particular mood for their next batch of recordings was essential. The band always took an 'all hands on deck' approach to writing, but in the past they chiseled their song arrangements on stage without a clear sense of direction for the final result. For the next album the musical collective — which includes bassist Ryan Noble and drummer Joey Bustos — made a conscious decision to apply a forward-thinking kind of approach, continually asking the question 'what kind of band do we want to be?' To further ensure an open-book approach to the sessions, the band enlisted producer/mixer Matt Linesch (Edward Sharpe & The Magnetic Zeroes, Dave Mason), working with him at United Recording in Los Angeles. “Matt was almost like a fifth member, at times,” Eisenberg says. “He embraced our new approach, while really stressing the importance of the music not being perfect. It’s a human form of expression."

Who did they find themselves to be? “A band not afraid to embrace its murkier side”, says Genera. “We wanted the songs to have a little darker tinge to them than those on our last record. Live, the tones were always a little darker, and there’s a little more energy. We wanted to make sure to capture that in our recordings,” Genera explains. In-studio discussions often turned to films — and more specifically the ominous tones their respective soundtracks conveyed — band members loved so much. “A lot of the movies we love have a darker, grittier side to them, grit that our music has as well,” Eisenberg says, referencing the acclaimed works of filmmakers such as Quentin Tarantino, Paul Thomas Anderson and Martin Scorsese. “We wanted to write a song that would be used to introduce the villain,’” Eisenberg explains. 

For Genera, the new Soft White Sixties material marks some of his most autobiographical work yet. “It’s cliché to say music is my therapy but it’s so often true,” the singer says with a laugh. “With creativity there isn’t a manual. If the words are right and the feeling is right it doesn’t matter how you sing it. What you're trying to say will come through.” Many of Genera’s lyrical revelations, he says, center on his belief that “all too often, relationships make one lose sight of oneself in the process. Whether it be a man needing a girl to let him go rather than string him along with hopeless expectations, or a deep dive into the concept of being in the moment and being present.”

The Soft White Sixties have no doubt they’re on the right path. “It’s really about doing what you love, and realizing everyone is doing the same thing, just in a different way,” Genera says with a smile.  Scratching their creative itch — whether in songwriting mode or performing live — is what keeps them excited for what’s to come. Eisenberg says they have “a ton of other songs” they’ve been working on, not to mention a slew of music videos. Of course, they’ll also be hitting the road to reveal their new material for much of 2016. For Genera, however, everything really boils down to a simple motto he can’t shake. Says the singer with supreme confidence and conviction: “It’s always about doing it better than the last time.”
Charleston, SC's Heyrocco (est. 2014) embraces the early 90’s alternative boom with a sound that contains the melodic sensibilities and hard driving guitar sounds that gave that era a refreshing burst of authenticity that made it distinctive from the proceeding decade. This can be heard throughout their debut September 2015 full length release “Teenage Movie Soundtrack”. The album transports listeners back to the era when alternative, guitar driven music ruled the airwaves and the subculture.

Heyrocco recently teamed up with Producer/Songwriter/Guitarist Brendan Benson of The Raconteurs at his studio in the heart of Nashville. The results are part of their current EP release entitled “Waiting On Cool” (Dine Alone Records/Vital Music Group).

These are a culmination of songs that represent the year of touring and traveling following the recording of the debut LP and serve as a musical bridge between their debut and the band’s impending second LP. With this EP, the band documents the beginning of their evolution as writers, musicians, and people who have left behind their teenage years. With “Teenage Movie Soundtrack”, the resulting songs had a more linear idea thematically that was reflective of teenagers just graduating high school and having a very singular vision of expressing those feelings of angst and the unknown as it related to that finite period in the band’s lives. With this EP, the band wanted the songs and emotion to be reflective of their maturation as a band and incorporate a more broad palate of musical ideas.
“In working with Brendan in particular, we really benefited from his innate talent as an arranger and his approach to song structure and melodies. He gave us the ability to see the songs from a viewpoint outside of our own that benefited the greater good of the song as a whole, as opposed to looking at each part individually which helped us expand on the vision of what we are trying to achieve as artists and take those lessons and apply them moving forward.”
Scott Ruth
Scott Ruth
Scott Ruth is an american songwriter and producer. His debut album 'The Weight of It All', was conceived during a time of major growth and change. Written and recorded mostly in his home studio in Southern California, these songs are a direct result of the weight of it all.

"'The Weight of It All' was an interesting experience for me. It was my first time producing something for myself, and playing most of the instruments on the record. That made it very difficult to step back and see if what I was creating was really any good or not, but I think the outcome is something very unique. I see the record as a rare documentation of what happens when you throw yourself into a world with all these unknowns and obstacles and what it sounds like to come out the other side. I wanted to limit myself to just the bare essentials of what a producer like myself would really need to make a great record in today's DIY industry. I wanted to set those limits for myself in studio with no fancy pieces of outboard gear or heavy production to make sure that once all the bells and whistles were stripped away, the songs would still be able to stand on their own."
Venue Information:
The Wayfarer
843 W 19th Street
Costa Mesa, CA, 92627